Press Archive

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Press Archive

February 2024
Healthcare Marketing

Use existing data – For even better market research

Artikel Healthcare Marketing 072023

Juli 2023
Healthcare Marketing

Patients perceive brands up to 70% emotionally

Artikel Healthcare Marketing 072023

June 2023
Dental Marketing

Increasing channel competition

Artikel Healthcare Marketing 072023

March 2023
Healthcare Marketing

Customer Experience in the Rx market

Customer Experience im Rx Markt

Oktober 2022
Pharma relations

Totally different effect

PharmaRelations 10 2022

 

May 2022
Successful launch

No time for market research during launch preparation …

Launcherfolg

March 2022
Healthcare Marketing

Faster, more frequent, more strategic

maerz22

February 2022
Message Recall  

This is how you message becomes top of mind

Gesundheit hoch emotional

October 2020
Pharmaceutical marketing and emotions

Health is hugely emotive: So there should not be a lack of emotions in pharmaceutical marketing

Gesundheit hoch emotional

Mai 2020
Healthcare Marketing

Hersteller-Information zu Lieferfähigkeit langfristig relevant

EUMARA Healthcare Marketing 05 2020

 

May 2020
Healthcare Marketing

Manufacturer´s information on ability to supply is relevant in the long term

EUMARA Healthcare Marketing 05 2020

 

March 2020
Healthcare Marketing Special Issue Digital Brand Leadership

The communication type as factor when editing content

HCM Sonder 03 S. 40 42

 

August 2019
Healthcare Marketing Special Editon Branding OTC Pain Medicine

Sales booster pharmacist - Spoiler physician?

2019 08 EUMARA Markenführung OTC Schmerzmittel HCM Sonderheft 05 19

 

August 2019
Healthcare Marketing Special Editon Branding OTC Cold Medicine

Half of the consumers desire a particular brand at the POS

2019 08 EUMARA Markenführung OTC Erkältungsmittel HCM Sonderheft 08 19

 

April 2019
Short-interview Dirk Laumann, board member of EUMARA AG

Market research on rare diseases: „That extra something" in market research!

2019 04 Mafo Seltene Erkrankungen EUMARA

 

March 2019
Healthcare Marketing, Special Edition

Pharmacists recommend very different brands

 2019 04 HCM Dermatologie1

 

January 2019
PM-Report

Emotional charge of Pharma brands

2019 02 Emotionalisierung von Pharmamarken PM Report 0219

 

January 2019
Short-interview with Peter Herzog, board member and co-founder of EUMARA AG

Brands are 75% emotional

2019 01 Marken sind zu 75 emotional EUMARA

 

December 2018
Research & Results

Mulitchannel Survey with neurologists

2018 12 ResearchResults Eumara Multichannel Befragung von Neurologen

 

December 2018
Healthcare Marketing

Switzerland vs. Germany: How pulmologists inform

2018 12 HCM Pneumologen

 

November 2018

Dirk Laumann in the Jury for the 'Healthcare Marketing' Competition "Spot des Monats"

2018 01 Spot des Monats PH in Fachjury

August 2018
EUMARA

EUMARA & ÄND: Strong partnership for e-focus groups

 

EU ÄND

 

August 2018
Pharma Relations

Peter Herzog and Dirk Laumann on the subject of „Data Quality“

2018 08 pharma relations Die Qualität der Daten entscheidet

Profiler Peter Herzog

2018 08 PR Profiler Peter Herzog Eumara

September 2017
Dental Marketing

Peter Herzog and Dirk Laumann on the subject of „MCM Dental“

Dental Marketing 03 2017 eumara 1

September 2017
Healthcare Marketing

Peter Herzog and Dirk Laumann on the subject of „MCM Urology“

Healthcare Marketing 09 2017 Eumara 1


July 2017
Saarbrücker Zeitung / Pfälzischer Mercer


Creative competition "Print meets Creative": Peter Herzog in the expert jury

2017 07 Print trifft kreativ 290717
 

Artikel-Download (PDF)
 

E-Channel Trend Catches on   Cardiologists: Clinicians have the Digital Edge   How Dentists Inform Themselves
May 2017
Dental Marketing
  April 2017
Healthcare Marketing
  February 2017
Quintessenz
2017 02 EUMARA MCM Dental Dental Marketing

Download English version (PDF)
  2017 04 EUMARA Artikel Healthcare Marketing MCM Kardiologen

Download English version (PDF)
  2017 02 EUMARA Artikel Quintessenz1
         
Multichannel
Oncologists show Great Readiness for Self-Disclosure
  How do Dentists Inform Themselves?   Multi-Channel Communication – How do Doctors Inform Themselves?
January 2017
Healthcare Marketing
  September 2016
Dental Marketing
  May 2016
Healthcare Marketing
2017 01 EUMARA Artikel Healthcare Marketing MCM Onkologen   2016 09 EUMARA Artikel Dental Marketing    
         
Do Prescription Products need Marketing?   Campaign Tracking Yesterday – Today - Tomorrow   Contacts more Efficiency-Driven
November 2015
Healthcare Marketing
  April 2015
Healthcare Marketing
  June 2014
Pharma Relations
   
         
The Multi-Channel Approach: Not Addressing Everyone the Same Way   IPad and Tablet-PC in Sales Rep Meetings -
Curse or Blessing?
  In the Service of the Brand
February 2014
PHOENIX print
  November 2013
PHOENIX print
  October 2013
Pharma Relations
   
         
Quick Poll: Which Creativity is Appreciated by Physicians?   The Meaning of Online Tools in Market Research
Expansion of the Range of Methods
  Salesforce Effectiveness – Will Too Much Sales Damage the Relationship between the Salesforce and Pharmacist/Physician?
May 2013
Healthcare Marketing
  May 2013
Pharma Relations
  December 2012
PHOENIX print

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

         
Top Start 2013:
Pharmaceutical Trends and Forecasts - Statement by Peter Herzog
  Top Start 2013:
Pharmaceutical Trends and Forecasts
  Multi-Channel –Bundled Evaluation of Measures
December 2012
Healthcare-Marketing
  December 2012
Healthcare-Marketing
  January 2012
Healthcare-Marketing

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

 

2012-01-eumara-artikel-healthcare-marketing_seite1

         
Guardian of the Brand Essence   Already Arrived Amongst the Young   Sophisticated and Exciting
December 2010
Healthcare-Marketing
  November 2010
Pharma Relations
  October 2010
Pharma Relations
2010-12-eumara-artikel-healthcare-marketing_seite1      2010-11-eumara-artikel-pharmarelations_seite1      2010-10-eumara-artikel-pharmarelations_seite1

 

       
Brand in Dialogue with All Target Groups   Efficient Marketing Mix through Behavioural Targeting   Brands Generate Sales
June 2010
Healthcare-Marketing
  2010 Yearbook
Healthcare Marketing
  November 2009
Healthcare Marketing
2010-06-eumara-artikel-healthcare-marketing_seite1   2010-00-eumara-artikel-healthcare-marketing-jahrbuch_seite1   2009-11-eumara-artikel-healthcare-marketing_seite1

 

       
Change brings New Opportunities   Better Realization of Potentials through Behavioural Targeting   Profiler - Peter Herzog
July 2009
Pharma Relations
  April 2009
Pharma Relations
  March 2009
Pharma Relations
2009-07-eumara-artikel-pharmarelations_seite1   2009-04-eumara-artikel-pharmarelations_seite1   2009-03-profil-peterherzog-pharmarelations

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